Yelena Riches Owner

Meet Yelena

Hi, I’m Yelena, creator of LilyBella and a floral designer. I love to use my imagination and knowledge to express emotions and feelings of my clients through flowers. My career started in New York City nearly 20 years ago and my passion for floral and event design grows stronger every year. Weddings became my favorite part of the industry.

Seeing joy and happiness on my clients faces on their dream day never gets old! I love Sarasota and all it has to offer. It’s truly an amazing place to be wed: from gorgeous beaches, to architectural details of the Ringling Museum, old Florida feel of Powel Crowley Estate, natural beauty of Selby Gardens, to the style and prestige of the Ritz Carlton. I feel very fortunate to be here and to continue bringing my creativity and expertise to the clients.